GE HealthCare introduces Freelium, a revolutionary MRI platform aiming to cut helium use by over 99%, enhancing sustainability while maintaining clinical efficacy. Launched at ECR 2025, this innovation underscores GE’s leadership in eco-friendly medical imaging.
Technological Breakthrough in MRI Design
GE HealthCare’s Freelium represents a significant advancement in MRI technology, utilizing less than 1% of the helium required by conventional magnet systems [1]. The platform builds upon GE’s established lightweight intelligent magnet technology, which has achieved over 2,000 installations worldwide at both 1.5T and 3.0T magnetic fields since its introduction in 2020 [2]. This sealed magnet platform operates without additional cooling or power requirements, demonstrating remarkable efficiency while maintaining high-quality imaging capabilities [3].
Market Impact and Financial Performance
The introduction of Freelium has already influenced GE HealthCare’s market position, contributing to a notable 9.41% price movement over the last quarter [4]. The company’s commitment to innovation is further reflected in its financial performance, with quarterly net income increasing to $720 million from $403 million year-over-year, while net profit margins improved from 7.1% to 10.1% [4]. These results underscore the market’s positive reception of GE HealthCare’s sustainable technology initiatives.
Operational Benefits and Global Accessibility
A key feature of the Freelium platform is its intelligent sensor technology, which enables remote monitoring and automated magnet protection without requiring field engineer intervention [5]. This capability is particularly crucial during power outages or natural disruptions, ensuring consistent operation and minimal downtime. The platform’s design also facilitates easier transport and installation in regions where helium access is limited, potentially expanding MRI availability in underserved markets [1]. Through its intelligent magnet technology and Continuum™ upgrades, GE HealthCare has already achieved savings of approximately 3 million liters of helium [3].
Future Implications and Industry Impact
Freelium’s compatibility with GE HealthCare’s AI-enabled solutions positions it for future technological advancements in diagnostic imaging [1]. The platform’s development aligns with broader industry trends toward sustainable healthcare technologies and improved accessibility to advanced medical imaging. Kelly Londy, President & CEO of Global MR at GE HealthCare, emphasized that Freelium reinforces their commitment to providing equitable and sustainable access to MR technology while maintaining high performance standards [1].