Close this search box.

Ava raises $9.7M tu further develop their fertility-tracking wearable

Ava, a company based in Zurich and San Fransisco, raised $9.7 million in Series A funding led by VC Polytech Ventures. Additional funding came from new investors Blue Ocean Ventures and Global Sources as well as existing investors Swisscom and ZKB. This brings the company’s total funding to $12.3 million.

The company, known for the development of a fertility-tracking wearable  officially launched in July. It will use the funding to further product development and ramp up its supply chain, as the Class One device is currently on backorder.

Lea von Bidder, cofounder of Ava serving as president of science and vice president of marketing at the company: “We’ve been pretty much sold out since we started launching, and now we’re at a point where we want to expand the collection, add new features and have more output to keep up so we can move into the European market.”

The Ava bracelet uses sensors to detect the fertility of a woman. It records nine physiological factors that correspond with the rise in hormones indicating the onset of ovulation. According to von Bidder, a couple of thousand women in the US are currently using the device. “We’ve had very good response, and now we are starting to hear about the first pregnancies since using the tracker,” von Bidder said.
A clinical study at the University Hospital of Zurich, which was published shortly after the launch, showed the device accurately detected an averaged of 5.3 fertile days per cycle with 89 percent accuracy. They continued with a second study at the same hospital with a larger sample size (around 200), which will all go towards helping the company advance the capabilities of its device.

“When we set out to do this, we wanted to have a device for women to understand what is going on with their bodies at different stages of life – from wanting to avoid pregnancy, getting pregnant, spacing time between babies, maybe menopause,” von Bidder said. “Fertility made a lot of sense to start, but we were surprised that a lot of the feedback we got was from women trying not to get pregnant.”

While they are far away from the day where women could use the Ava tracker exclusively as a form of birth control, von Bidder said the company’s ultimate goal is to someday provide just that. The company is looking to hire more data scientists and also work with ob-gyns.

“It is my very strong personal mission to some day do this, this holy grail of making a device and app that can work as contraception,” said von Bidder. “That’s going to be a much bigger challenge that will require many more studies and specific targeting at a particular audience.”

“We see a lot more understanding and conversation out there around women’s health and reproductive health choices, and on one hand, that’s really good,” von Bidder said. “On the other, you are still stuck with the options you have. We want to create a solution that we would all personally want to use.”


ICT&health World Conference 2024

Experience the future of healthcare at the ICT&health World Conference from May 14th to 16th, 2024!
Secure your ticket now and immerse yourself in groundbreaking technologies and innovative solutions.
Engage with fellow experts and explore the power of global collaborations.

Share this article!

Read also
Innovation Adoption: How to Traverse The Valleys of Death
Pioneering Cardiac Arrest Detection for Enhanced Survival.
CardioWatch Revolutionizes Cardiac Arrest Detection
Dr. Oscar Díaz-Cambronero, Head of Perioperative Medicine Department at La Fe Hospital, spearheads innovative telemonitoring initiatives revolutionizing patient care
Smartwatches Saving Lives Inside and Outside the Hospital
EIT 2024
EIT Awards 2024. Two European startups are revolutionizing the treatment of cardiovascular diseases
Bertrand Piccard, Swiss explorer and founder of the Solar Impulse Foundation
EIT Summit 2024. What are the trigger points that drive or inhibit innovation?
MMC pioneers wireless monitoring for premature infants with the innovative Bambi Belt, revolutionizing care with improved comfort and mobility.
Wireless Monitoring of Vital Signs in Premature Infants at Máxima MC
Data protection-critical incidents resulting from human error are often rooted in stress, routine, negative attitudes toward IT, and deficits in employees' identification with the healthcare facility.
How cyberpsychology helps prevent human errors leading to data leaks
What technologies will enter our homes in a few months? ICT&health checked it out at the CES 2024.
CES 2024: Meet the exciting innovations for health and well-being
An article on a new study on e-health assessment tools
eHealth success lies at the intersection of technology, people, and organization
Unlocking the Future: Professor Sylvia Thun, a trailblazer in healthcare interoperability, discusses the crucial role of seamless data exchange in revolutionizing medicine and empowering individuals with comprehensive access to their health data.
Seamless data exchange will unlock the long-awaited benefits of digitalization
Follow us