Health & Parenting aims to develop easy-to-use and helpful apps to guide expecting parents through pregnancy and into parenthood. Its leading product is the Pregnancy+ app, which, according to the British company, is one of the world’s most downloaded pregnancy apps with approximately 12 million downloads from the Apple App Store and Google Play Store. Philips wants to enhance its uGrow digital parenting platform with Health & Parenting’s apps and strengthen Philips’ offering in pregnancy and parenting.
H&P apps integrated into uGrow
Health & Parenting’s applications will be integrated into Philips’ uGrow digital parenting platform, which captures data from connected devices, such as Philips Avent smart baby monitor and Philips Avent smart ear thermometer, and provides personalized feedback and advice.
The uGrow platform also leverages the open infrastructure of Philips’ Health Suite Digital Platform, a cloud-enabled connected health ecosystem of devices, apps and digital tools. The uGrow app is registered as a medical device in the European Union countries under the European Union Regulation Council Directive 93/42/EEC.
“With Health & Parenting, we will strengthen our digital offering in pregnancy and parenting, and increase the scale of our global parenting platform that provides consumer and professional care,” said Egbert van Acht, Business Leader Health & Wellness at Philips.