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Philips gets award for telecare service pregnant women

Healthcare vendor Philips has announced it has won an award for a mobile healthcare app focused on improving care for pregnant women in remote parts of the world. Its Mobile Obstetrics Monitoring (MOM) received the highest award during the GBCHealth’s 'Business Action on Health Awards 2016' in the category 'Women and Girls'.

Every day some 830 women die while giving birth or because of pregnancy related complications. 99 percent happens in growth areas and poor rural areas, according to the WHO. This problem is largely attributed to a continuing lack of access to quality healthcare for expectant mothers. Deaths occur with births handled by traditional birth attendants rather than by medically trained healthcare professionals, according to the World Health Organization.

Philips Mobile Obstetrics Monitoring (MOM) is a software solution that allows community healthcare workers to perform antenatal risk stratification, receive diagnostic assistance, and assess a patient’s progress via a mobile device to enhance maternal care in community settings. With MOM, ObGyns and midwives jointly review and manage each case, facilitating timely referral of the patient to an appropriate healthcare center for further management if needed.

The service is part of Philips strategy to offer connected care solutions that are location independent and give access to high quality integrated care. During a one year pilot in Indonesia (Bunda Medical Center, Padang) MOM improved  detection high risk pregnancies by 300 percent. None of the 650 women participating in the pilot program died because of avoidable pregnancy and childbirth related complications.

The award was handed out May 17 th during the fourth ‘Women Deliver’ conference in Copenhagen, Denmark.


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