Great opportunities for Dutch e-health businesses in Germany

Monday, August 22, 2016
The people in Germany are getting older. A lot of the solutions in healthcare are aimed on that topic. The Dutch and our population density are high. Scandinavia has a low population density. They search for ways to care at a distance. These differences should give us a lot of insight and we should be able to help each other with these insights, says Julia Rühle. We’re all looking for ways to have seniors live at their home for as long as they can.

A great advantage is the fact that we’re all onder European law, so many of the products in one country are already CE-certified. Add the low cultural and languages barrier and we have the same challenges.

Holland is most wanted

The Dutch focus on efficiency, they’re well known for that. They can have a lot of influence with that in Germany. Dutch companies and startups could be a tremendous addition to the German market, with 2,000 hospitals and 124 health insurance. In Germany a lot of fifty and sixty year old capitol investors who like to invest in digital applications. Convenient and user-friendly solutions in the field of health care are highly sought after.

Both countries face the same problems which makes the market for solutions very large. There is plenty of capital and willingness to invest in this. In Germany, we are used to pay for our care. In addition, prevention is an important issue at this time in care. So we have bonus programs if you follow a fitness plan and when you run preventive tests. Insurers are certainly open to new applications to encourage healthy behaviour. There are great opportunities for business.


It is very interesting to see that patients are wearing smart watches and bracelets to collect data themselves that doctors can read and anticipate on. Health insurers provide cards with a chip in it, so that first aid can react faster. In early 2016 a new e-health law came in force in Germany, with standards for secure data exchange. In addition, physicians can now work with patients via video links. This is of course very convenient for the aging society and
People in the farm area’s.

A good example of a new startup is the Caterna Sehschule from Dresden. Now children whose eyes are not developing yet get a patch over one eye. This startup has created a game that children can play every day and doing so do not need to wear that patch. That is quite popular in Germany at the moment.

But there is more. And even from people not working in healthcare. Now, for every problem there is a solution in an app. Such as patches measuring our blood, causing diabetic patients no longer need to spout every day. People are now constantly monitored in a good way. With intricate schemes of drug intake it is very useful to monitor closely. Digital health should aim to improve efficiency, but we must not forget the nursing.

Germany works a lot from regions. In Berlin there are a lot of startups, because the high amount of money present and an excellent infrastructure for starters, which now also increases in Leipzig and Berlin. Furthermore, we have regions with many existing medical companies such as Stuttgart, Nuremberg and Ulm. In North Rhine-Westphalia the care on a distance is quite large, especially in Bochum. And in Flensburg the cooperation with Denmark is very high.

A Dutch startup must take into account the fact that Germany is working just a little bit different. Advice on this is discussed in detail during our workshop at the Germanday in the Netherlands, Utrecht.

We will also elaborate on the regions. Do you want purchasing power, or in the city or are you dependent on suppliers in certain regions. In this we are specialized in GTAI.